Effective Marketing Communications for Churches and Nonprofits

 

Whether you’re posting about a picnic or launching a building campaign, learn bedrock principles for successfully reaching your audience.

Houses of worship and nonprofits range from megachurches with a sophisticated online presence to a food bank with a clunky website built in 2008. But regardless of an organization’s size, church and nonprofit communications can be successful when they employ a laser-like focus on a few foundational actions. This webinar explains how to start or refine your approach to media and communications and then build on it.

Not a techie? Don't worry. Since so many different operating systems and media tools are used, we don’t focus on technical details. Instead, this webinar flies over at 30,000 feet, giving you the concepts you can apply in your specific environment.

SEMINAR PRESENTER

Roy Harryman is the owner of a communications firm that works exclusively with nonprofits and small businesses, including Ministry Pacific. Roy is a former church communications director at two large Missouri congregations. He previously served as a news reporter and editor in the Kansas City area.

OVERVIEW OF MARKETING COMMUNICATIONS FOR CHURCHES AND NONPROFIT ORGANIZATIONS

1. Introduction: Realistic, Effective Strategies for Churches and Nonprofits

2. Avoiding Shiny Object Syndrome: Staying Focused on Communications

3. The Power of Connection: Building and Maintaining Your Contact Database

4. Crafting Clear Calls to Action: Essential Tips for Engaging Your Audience

5. Maximizing Your Digital Presence: The Importance of Google Business Profiles

6. Selecting the Right Channels: Communicating Effectively with Your Community

7. Simplicity and Consistency: The Keys to Successful Church Marketing

8. Navigating Communication Challenges

9. Essential Priorities for Effective Nonprofit Communications

10. Engage and Inspire: Effective Marketing Strategies for Faith-Based Organizations

SEMINAR CONCEPTS

1. Effective Marketing and Communications for Churches and Nonprofits- Avoiding shiny object syndrome- Identifying the target audience- Maintaining an accurate and up-to-date database- Defining clear calls to action- Inventory of communication channels and managing access- Importance of the Google Business Profile

2. Communication Strategies- Focusing on the communication methods preferred by the target audience- Establishing a consistent communication protocol and cadence- Emphasizing simplicity and sustainability in communication

3. Addressing Challenges and Discouragement- Responding to feedback about lack of communication- Identifying and addressing the root causes of communication issues

4. Recommended Practices- Maintaining an up-to-date and mobile-friendly website- Utilizing the Google Business Profile- Incorporating email and text communication

5. Ministry Pacific Services- Offering insurance consultation and support for churches and nonprofits

TIME-STAMPED PRESENTATION OVERVIEW

  • 00:00:05-00:02:17 - Roy Harryman introduces himself and the topic of Effective Marketing and Communications for Churches and Nonprofits.

  • 00:02:35-00:04:29 - Roy provides background information on Ministry Pacific, explaining that they are an insurance broker exclusively serving churches and nonprofits.

  • 00:05:07-00:06:18 - Roy briefly introduces himself and his background in journalism, church communications, and marketing.

  • 00:06:21-00:11:01 - Roy discusses the importance of avoiding "shiny object syndrome" and instead focusing on a consistent communication strategy.

  • 00:11:03-00:13:02 - Roy emphasizes the importance of maintaining an accurate and up-to-date database of contacts, suggesting regular in-person or digital data collection efforts.

  • 00:13:05-00:13:33 - Roy stresses the need to clearly define the desired action or "call to action" for each communication.

  • 00:13:35-00:29:08 - Roy provides detailed guidance on managing and accessing communication platforms, particularly the importance of maintaining control over the organization's Google Business Profile.

  • 00:29:15-00:32:37 - Roy advises focusing communication efforts on the platforms and methods preferred by the majority of the target audience, rather than trying to be present on every possible channel.

  • 00:32:50-00:34:06 - Roy emphasizes the importance of simplicity and consistency in communication efforts.

  • 00:34:09-00:37:59 - Roy provides examples of a consistent communication protocol and the value of long-term consistency over short-term intensity.

  • 00:38:01-00:39:50 - Roy addresses the potential discouragement of people claiming the organization is not communicating effectively, and suggests ways to address this.

  • 00:39:58-00:40:56 - Roy recommends three key communication elements: a functional website, an active Google Business Profile, and effective email/text communication.

  • 00:43:18-00:43:51 - Roy concludes the session and encourages the audience to reach out to Ministry Pacific for further assistance.

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